In April of 2020, I did one very important thing. This thing I did made my dream of running a YouTube channel a reality. So what was that one important thing? A solid content strategy? Purchasing a fabulous camera? Snagging an endorsement deal!?

Unn Swanström on stage at STHLM TECH FEST HACKATHON in Stockholm City Hall. Fun fact: this is where the Nobel Prize Banquet takes place every year. Photo by Molly Nordgren.

I’m not a great bowler, pretty average actually. But recently something strange, almost magical, happened when I was out bowling with a group of very supportive friends. Let me tell you the tale of the Turkeys.

Are you an aspiring event organizer? Great! You are in the right place, let’s take a look at some of the things I learned from organizing tech events in Stockholm.

Unn Swanström

UX Designer at Doberman. Speaker, Meetup organizer. A talkative Swedish vagabond currently based in Stockholm. IT Woman of the Year 2015.

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